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SnapChat
The company was established in 2011 under the name of Picaboo. After a year with thousands of active users the company name was changed to SnapChat. Currently, the communicator has 158 million users, and the company is not slowing down with development. In 2016 offered its users sunglasses (spectacles). Glasses have a built-in camera and easy to create memories that you can then easily publish on SnapChat.
Strong interest of investment banks in debut .
Company Snap, owner of communicator snapchat now has 158 million users a day preparing for its IPO. Snap is to join the NYSE, where will receive ticker: SNAP. The company intends to offer shares of $ 3 billion. The interest in the debut is bigf which is particularly evidenced by the list of interested investment banks Morgan Stanley, Goldman Sachs, JPMorgan, Deutsche Bank Securities, Barclays, Credit Suisse and Allen & Company LLC.
Snapchat users send 2.5 billion messages a day with pictures, and the average user logs to the application on average 18 times a day. In addition to a large base of users Snap also has a recipe for making money on its communicator. Within one year, the company multiplied income 7 times. With 58.7 million dollars in 2015 to 404.5 million in 2016. However, this is only one side of the coin, because the costs are rising too.
Threats to the IPO.
Analysts point to threats. A large number of users requires large investments in IT equipment (mainly servers). Competitor of SnapChat Facebook invests money by building their own “server farms”, while Snap rents servers from external companies. The annual server costs in 2015 amounted to 373 million dollars, and a year later 514 million dollars.
Another problem which analysts suggest is the lack of real influence on the company for future investors. Snap owners just like the earlier owners of Google and Mark Zuckerberg of Facebook itself almost guaranteed the exclusive right to decide the fate of the company.
Will Snap follow Facebook?
The company’s debut Snap is certainly tempting for investors especially looking through the prism of how on the stock market is doing competitor Facebook. Since its debut in 2012 to today, the company’s shares have gone up from $ 41 to $ 135.
