TD Ameritrade Holding Corporation (NASDAQ:AMTD) announced today that it will reduce its online equity and ETF trade commissions from $9.99 to $6.95, and lower options pricing to $6.95 plus $0.75 per contract effective March 6, 2017.
“There is an effort underway in our industry to redefine value. While some are leading with price, our clients tell us it’s much more than that,” said Tim Hockey, president and chief executive officer of TD Ameritrade. “They have told us time and again that value is delivered via rich experiences that prioritize flexibility and client choice, coupled with a simple, straightforward price. We have an award-winning client offering, plus tremendous scale. With our pending acquisition of Scottrade on the horizon, we have a unique opportunity to enhance that experience even further with lower pricing for all of our clients.”
“Outstanding trading platforms, innovative tools, a broad product selection, education and 1:1 support, investment guidance and advice – these are the things by which our clients are measuring the quality of their experience with us,” Hockey continued. “We’re proud of that quality, and breadth of service we provide. We’ve been investing in retail investors for 42 years, and our work to push the envelope in this regard will continue as the needs and expectations of investors evolve.”
Rates are effective for retail investors, as well as the company’s independent registered investment advisor clients.1 For more information about TD Ameritrade’s solutions for trading, retirement planning and investment guidance, please visit www.tdameritrade.com.
About TD Ameritrade Holding Corporation
Millions of investors and independent registered investment advisors (RIAs) have turned to TD Ameritrade’s (NASDAQ:AMTD) technology, people and education to help make investing and trading easier to understand and do. Online or over the phone. In a branch or with an independent RIA. First-timer or sophisticated trader. Our clients want to take control, and we help them decide how – bringing Wall Street to Main Street for more than 40 years. TD Ameritrade has time and again been recognized as a leader in investment services. Please visit TD Ameritrade’s newsroom or www.amtd.com for more information, or read our stories at Fresh Accounts.
Brokerage services provided by TD Ameritrade, Inc., member FINRA (www.FINRA.org) /SIPC (www.SIPC.org)
1 Pricing subject to certain limited exceptions.
Source: TD Ameritrade Holding Corporation
